Artistry Creme LuXuryAmway's ARTISTRY Creme L/X (better known in Europe as Artistry Creme LuXury) packaging has won in the Skin Care Prestige category in the International Package Design Awards (IPDA) at the HBA Show in New York City on 9th September 2008.
The HBA Show is the definitive event for the cosmetic, fragrance and personal care industry. A main feature of the HBA Show is the HBA Industry Awards, which honour captains of the industry, from company executives to creative development for their most significant contributions to the industry.
The HBA International Package Design Awards (IPDA) recognises the category leaders in design innovation from hundreds of companies and leading brands. Packaging is judged according to criteria that discern originality, design concept, creative use of new materials, components and decorating processes, technical competency and effective brand messaging.
It is a great honour for ARTISTRY Creme LuXury to achieve the IPDA in the Skin Care Prestige category in a group that included finalists (like) the Estee Lauder Companies Inc. and Hommage Inc. Hundreds of packages vie to be named the year's Category Leader in Personal Care, Skin, Fragrance and Cosmetic packaging.
ARTISTRY Creme LuXury packaging was created by one of the foremost designers in the field, Olivier Van Doorne. His work is said to evoke an immediate visceral reaction in the consumer, while making a long-lasting image in the marketplace. His creativity on ARTISTRY Creme LuXury packaging is sumptuous, elegant and expressive of the ultimate prestige of the product.
Winning the IPDA in the Skin Care Prestige Category at the HBA Show demonstrates that ARTISTRY Creme LuXury has established itself as an innovative prestige product in the global beauty industry.
source: http://www.amway.co.uk/cms/newsroom?news_id=10622&back_uri=/cms/newsroom
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